#Facebook embedded video how to#
#Facebook embedded video code#
#Facebook embedded video professional#

Native videos are also recommended for Facebook. According to Social Bakers, native videos account for nearly one-third of all videos published and shared on Twitter, yet they are responsible for driving nearly two-thirds of all video engagement on the social media network. On social media, native videos outperform their embedded counterparts. Alternatively, you can publish a native video by uploading the video file directly to Facebook or Twitter. To publish an embedded video on Facebook or Twitter, for instance, you can typically share a link to a YouTube video in a post or tweet. Most social media networks support both native and embedded videos. Why Choose Native Videos for Your CompanyвЂ™s Social Media Marketing StrategyДЇor videos published on your companyвЂ™s social media profiles and pages, you should consider using a native format. If you use a format that isnвЂ™t supported by a visitorвЂ™s web browser, he or she wonвЂ™t be able to watch it. Different web browsers support different formats for video. ThereвЂ™s also the potential for cross-compatibility issues when using native videos. The website or platform on which an embedded video is hosted will consume its bandwidth, meaning less strain on your serverвЂ™s resources. This isnвЂ™t an issue with embedded videos, however.

If a video file is 1 GB, it will consume 1 GB of your websiteвЂ™s bandwidth each time itвЂ™s watched until completion. In addition to storage space, native videos consume bandwidth. You might be able to host some native videos on your companyвЂ™s website, but not all of them. Depending on the type of web hosting your companyвЂ™s website uses, it may lack the storage space needed for native videos. WhatвЂ™s wrong with using native videos exactly? For starters, video files are large and, therefore, consume a substantial amount of disk space. Why Choose Embedded Videos for Your CompanyвЂ™s WebsitesДЇor videos published on your companyвЂ™s website, you should consider using an embedded format.

#Facebook embedded video how to#

The newly embedded video will still be hosted on YouTube, but visitors can watch it directly on your companyвЂ™s website without.ДЇor more information on how to embed YouTube videos into your companyвЂ™s website, check out this help article by Google.

#Facebook embedded video code#

Copying this code and pasting it into the HTML of your companyвЂ™s website will result in an embedded video. After uploading the video, visit the YouTube page where itвЂ™s published and choose the вЂњShareвЂќ button directly below the player. With YouTube, you can upload a video to the popular Google-owned platform and then embed it into your website. ItвЂ™s not uncommon for companies and webmasters to use a third-party hosting service for their videos, the most popular being YouTube. Just because a video is playable on a website doesnвЂ™t necessarily mean that itвЂ™s hosted on that website. What Is an Embedded Video?ДЄn embedded video, on the other hand, is a video thatвЂ™s hosted on one website but displayed on a different website.

Each time a visitor clicks the вЂњplayвЂќ button, your website will serve the file. Since the file is located on your website, the video will be hosted on your website. So, creating a video and uploading the file to your companyвЂ™s website is an example of a native video. What Is a Native Video?ДЄlso known as a self-hosted video, a native video is defined as any video thatвЂ™s hosted on the same website on which itвЂ™s displayed. When planning a video marketing strategy for your company, though, one of the decisions youвЂ™ll have to make is whether to create native or embedded videos.

#Facebook embedded video professional#

How effective is video as part of a marketing campaign? Well, a recent survey found that over half of all professional marketers say video marketing yields the highest return on investment (ROI) of all digital marketing tactics.